Google, Mozilla announce new ‘do not track’ features

One area of privacy we have all seen disappear is online Privacy.  I have seen firsthand how easy it is to target a customer base via likes, Geography, and even computer IP address.  Until now there has only been 2 sides of the coin.  The first is that cookies are necessary to track where you purchase online goods from lets say Amazon as an example.  Cookies allow you to place an item into an online basket allowing you to continue to shop and when you check out all of your items are in the cart because the cookie was able to track your purchases.  The other side is that advertisers are able to track you to and deliver highly effective and impacting advertising campaigns to their direct target audience thereby making their advertising more effective using your perceived private information.  People in this camp want to permanently turn off all cookies unless someone opts in.  This is not a good choice.

Today there was a breakthrough because Google Chrome and Mozilla Firefox developed with the advertising community an “Opt Out” feature for their web browsers allowing the end user to Opt out of personalized advertising.  Microsoft also announced that the next version of IE will have an Opt Out feature as well.

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